Lindsay Lohan’s mugshot has been used to launch a national campaign against the use of ignition interlocks, a device that measures drivers’ blood-alcohol level before their vehicle can start.
The full-page ad in USA Today was sponsored by the American Beverage Institute, a restaurant trade association that promotes responsible drinking.
The ABI is against the device, because putting one in every car would signal an end to “moderate and responsible drinking prior to driving”. Lindsay’s image is being used as an example of the kind of “hard-core drunk drivers” the locks are aiming to keep off the roads.
“The reason we used Lohan is because she’s had multiple DUIs (driving under the influence] that have been high-profile,” said Sarah Longwell, managing director of the ABI. “We needed to create the distinction for the public what someone with multiple DUIs looked like, versus a low-blood-alcohol-level first-time offender.”
The American Beverage Institute also said mugshots of other celebrities arrested for DUI will be used in later campaigns.
- Related Posts:
- Lindsay Lohan Starts Community Service
- Lindsay Lohan: I See Dead People!!!
- Lindsay Lohan Fails ANOTHER Drug Test
- Lindsay Lohan Is A Menace To Society
- Lindsay Lohan Leaves Rehab
Tags: Lindsay-Lohan
Comments
Got Something 2 Say?